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Double Darn

Developed an identity for Double Darn a boutique cycling cap designer. We created a mark that evokes the qualities of a product lovingly handsewn at the same time hinting at Double Darn’s couture cousins.

What can I do for you?


Distilling the essence of what you offer your customers. Crafting your tastes for their palette. Telling your story to the people who need to hear it, in a language they understand. Gabriel goes to great depths to understand your needs for future growth and how you want to communicate your message to customers. He’s fluent in understanding markets and what style and aesthetic speaks to them. He creates timeless marks that outlast fads and volumes of visual assets that allow ease of brand application to a wide variety of communications.


Carrying a camera with him each time he steps out the door, Gabriel is fascinated by the natural world and finding new ways to capture the essence of a moment as it passes through time. Published in Bicycle Quarterly, Outside Online, 1859, The Seattle Times, Bunyan Velo, The Radavist, Stay Wild, The Bend Bulletin, Northwest Sportsman, Portland Outsider, The Missouri Review, Portland Mercury, and the Chicago Reader. Gabriel possesses a huge library of diverse photographs available for licensing and would be happy to talk about custom lifestyle, event, and product photography.


Understanding the limitations and tactile advantages of the printed form Gabriel prides himself in working closely with you to develop a excellent printed product. Whether it’s a simple confidence-inspiring business card or hundreds of event collateral pieces you’re seeking; he can provide the experience and design caliber to spread your message succinctly, economically, and beautifully across the physical medium. Posters, screen printing, banners, letterpress, invites, editorial, variable data, alternative materials—you name it, he can deliver a successful campaign.


Working intimately with talented web developers, he is able to implement a brand’s substance across the digital landscape. Creating a beautiful website doesn’t need to be complex. Gabriel can help you refine what information is relevant to your audience and in what hierarchy it will have the most impact. Familiar with the idiosyncrasies and fluidity of responsive design principles and passionate about user experience he provides invaluable insight and design prowess to your digital communications.

Let's Chat!